Influence through social communication

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A laboratory experiment designed to investigate aspects of “cohesiveness… the attraction of membership in a group for its members” is described in detail. Results indicate that an increase in cohesiveness, independent of its nature, will produce greater effort to reach an agreement. The different techniques of producing cohesiveness and their relationship to patterns of communication and influence are discussed. (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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