Significant factors in overevaluation of own-group's product


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Abstract

11 pairs of small ad hoc groups worked on 3 tasks; the paired groups were within sight of each other but without instructions to compete. Under these minimal conditions marked preference for own-group product was found. The conditions of the experiment make it likely that these preferences are genuine and not merely public expressions of preference for instrumental purposes. The bias appears not only for members who participated in the work but also for nonparticipant members. This is taken as evidence that attraction to the group is the crucial factor behind the bias. (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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