Smoker sensitivity to retail tobacco displays and quitting: a cohort study


    loading  Checking for direct PDF access through Ovid

Abstract

AimsTo assess whether sensitivity to point of sale (POS) cigarette displays influences quitting behaviour.DesignProspective cohort study.SettingVictoria, Australia.ParticipantsA total of 222 adult smokers were surveyed at baseline in 2006 and followed-up 18 months later.MeasurementsBaseline sensitivity to POS displays, which included the frequency of ‘noticing displays’, ‘impulse purchasing behaviour’ and ‘deciding on brand based on POS displays’; smoking status at follow-up.FindingsAt follow-up, 17.0% were no longer smokers. After adjusting for covariates, compared to those with low POS display sensitivity, smokers who had a medium or high level of sensitivity to POS displays were significantly less likely to have quit at follow-up [odds ratio (OR) = 0.32, 95% confidence interval (CI) = 0.14–0.74; OR = 0.27, 95% CI = 0.08–0.91, respectively].ConclusionsThe presence of cigarette pack displays in stores may make it more difficult for smokers to quit smoking successfully.

    loading  Loading Related Articles