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Many would agree that quality care is a worthy goal, although families seeking dementia care for their loved ones and providers of that care view the essential elements of quality from different vantage points. This article examines the connection among subjective satisfaction, quality care, and positive business outcomes. We discuss training the business eye on differing stakeholder priorities and present an approach for building a business case for specific quality care interventions. We also offer an expanded view of how consistent results may be achieved through building a culture of quality and present key elements for doing so. Finally, we suggest implications for practice and further research.