O'Leary and Borkovec's conceptualization of placebo: The placebo paradox

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Comments that K. D. O'Leary and T. D. Borkovec's (see record 1979-24057-001) conceptualization of the placebo concept fails to deal with an important aspect of placebo, that of a patient knowing that a treatment is a placebo. An alternative definition views the placebo effect as coming about because the client believes that therapy will be effective (i.e., expectation). (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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