How social psychology can succeed: A response to Silverman

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I. Silverman's (see record 1979-03511-001) argument that social psychology should focus more on long term, high impact studies is considered correct but insufficient to resolve the widespread dissatisfaction in the field. It is suggested that social psychologists share an understanding of the field that is broader than the understanding implicit in their research. Some examples are offered in which the broader approach can build on existing strengths to revitalize the field. (French summary) (6 ref) (PsycINFO Database Record (c) 2007 APA, all rights reserved)

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