Review of Behavior Modication: What It Is and How To Do It

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Reviews the book, Behavior Modication: What It Is and How To Do It by Garry Martin and Joseph Pear (1978). Martin and Pear have put forth this very comprehensive and carefully constructed book for the aspiring behaviour analyst. But, lest we too hastily conclude that this is just another “how-to-do-it” paperback, the only similarity is its soft cover. To its credit, it is both a primer for practice and a conundrum for controversy. Thus, as a supplement to its extensive “how-to-do-it”, each chapter ends with a consideration of select alternate views (behavioural and non-behavioural, empirically founded or speculative) which generate riddles for the readers. This is a refreshing and more honest approach to an endeavour which, in the hands of others, has too often merely produced a cookbook or a comic book. (PsycINFO Database Record (c) 2007 APA, all rights reserved)

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