This article results from a study of television violence and social work practice with children. Twenty-one social workers who work primarily with children in schools, in community mental health agencies and in private practice were interviewed. A qualitative analysis using grounded theory indicates that social workers do little to elicit television content or information about children's television viewing. They do not believe that television experiences are central to their work. Although social workers express concern about the influence of television violence on children, their traditional beliefs in cause and effect, values neutrality, and gender lead many to minimize its importance.