Impact of Direct-to-Consumer Advertising on Healthcare Providers and Consumers


    loading  Checking for direct PDF access through Ovid

Abstract

Direct-to-consumer advertising (DTCA) has been available in the United States since 1997, when the U.S. Food and Drug Administration (FDA) lifted restrictions on the promotion of prescription drugs to the public. Now the practice is common in print and electronic forms of media. Those who access those forms of media cannot avoid being exposed to such marketing.

    loading  Loading Related Articles