Approaching hospital administration about adopting cooling technologies

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Excerpt

Intensivists must play many roles: clinician, educator, quality monitor, and unit director, to name a few. Add to that list the role of marketing expert, because that expertise is required to convince information technology and/or hospital or institutional administrators to invest in expensive new technology and the required staff training. Unfortunately, few residency or fellowship programs teach skills necessary to navigate corporate waters. Specific methods of technology and cost assessment, presentation skills, roadblocks, and the agony of victory are discussed here. In this article, the term “new cooling technology” encompasses not only the hard asset of a machine or item but also staff training, protocol development, and implementation and assessment of a method of patient care new to an intensive care unit (ICU). A study of cardiac surgery teams implementing new technology is included. Finally, an intensivist describes the process of initiating a successful program of induced hypothermia after cardiac arrest.
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