PMID: 1743962

Issn Print: 0361-6274

Publication Date: 1991/10/01


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Analyzing the health care environment: “You can't hit what you can't see”

Peter M. Ginter; W Jack Duncan; Woodrow D. Richardson; Linda E. Swayne

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Author Information: Peter M. Ginter, Ph.D., is Professor of Management in the Graduate School of Management, Professor of Health Care Organization and Polio/, and Professor of Health Services Administration in the School of Health-Related Professions at the University of Alabama at Birmingham

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Abstract

The health care environment of the 1990s promises to be every bit as dynamic and complex as the environment of the 1980s. Health care managers must identify emerging issues and incorporate these issues into the strategic management process. This article discusses a five-step process for analyzing the changing environment facing health care organizations.

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