The Sociogram: A Useful Tool in the Analysis of Focus Groups

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Abstract

Background:

Focus groups are being utilized increasingly in health services research; however, methods of analyzing focus groups to acknowledge group processes are still under development.

Objectives:

To explore the use of sociograms as a tool in focus group analyses.

Methods:

Sociograms are presented for two focus groups which were conducted to complement a randomized controlled trial on the use of audiovisual distraction during minor surgery. The sociograms are interpreted to accentuate issues that may arise during focus group research.

Results and Discussion:

Sociograms offer a useful method of conceptualizing group dynamics, drawing comparisons between focus groups, and reflecting on moderator technique. The sociogram is a useful aid for displaying and interpreting data from focus group discussions when used in combination with further qualitative inquiry.

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