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Excerpt
Tammy Richmond, MS, OTRL and Dave Powers, MA, MBA, PT provide the content expertise with contributors, John Richmond, CLU, ChFC, and Beverly Sumwalt, MT (ASCP), MA.
Written in 2004, this first edition is an interactive workbook for rehabilitation professionals and entrepreneurs who are interested in starting or expanding into private practice health care business. Business Fundamentals for the Rehabilitation Professional is well organized and written to emphasize “what, where, how, when” entrepreneurial aspirations transforms into a successful business. It is designed to be a workbook with templates and worksheets to guide the professional through the process. It integrates small business guidelines with health care regulations, practice operations, and financial and marketing management.
Each chapter can stand alone. So there will be those who will move around in the book seeking out immediate answers. The chapters consecutively build upon the previous to provide a complete learning tool from self assessing your readiness to enter the self employed world to implementation of your business plan through to management and reflection. Organized effectively, each chapter contains objectives, summaries, action plans, worksheets, boxed tips and tools, ending with references and a suggested reading list.
Getting Started, Chapter One assists the reader to understand the entrepreneurial qualities that lead to becoming a successful business owner. Identifying business opportunities, creating a business concept, vision, and mission statement transforms dreams to concrete ideas and concepts.
The next 6 chapters consolidate informational discussions on business structures, contents of a business plan, analyzing, and creating a marketing plan. They recommend health care professionals integrate thoughtful advice, sound business guidelines, to personalize their road to execute and implement operational and financial management. A chapter is included on to use reflection with successful redirection to keep your business thriving.
Business Fundamentals for the Rehabilitation Professional is a concise, easy-to-use book that offers step-by-step guidance in establishing your own health care company. The book's concise text and extensive checklists and worksheets makes it user friendly and basically complete. The book gives the reader the opportunity to logically think through the entrepreneurial process. It offers a great starting point for all those interested in starting up or expanding their businesses. I feel confident in recommending Business Fundamentals for the Rehabilitation Professional to all eager entrepreneurs. This is a great book to start your journey into the business world.
