Institutions and the Adoption of Electronic Commerce in Mexico

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This paper identifies factors affecting the implementation of electronic commerce in Mexico and the solutions that companies have developed. Using theories of institutional economics and the resource-based theory of the firm as a framework of analysis, this paper focuses on the rules of behavior that have prevailed in Mexican business transactions and are likely to affect the adoption of electronic commerce. The paper covers infrastructure, supply, and demand factors. It concludes that even though the economic conditions are improving it will be some time before people change their behavior to embrace electronic commerce more widely.

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