Direct-to-Consumer Marketing: Physicians as ‘Pill-Pushers’Part II in a Two-Part Series


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Abstract

In 1997, retail spending for prescription drugs was $78.9 billion, and by just the next year, it increased 18.4 percent to $93.4 billion. In 1999, it increased another 18.9 percent to $111.1 billion, and in 2000, it increased an additional 18.8 percent to $131.9 billion, a 67 percent increase in four years. Not bad if you're a drug company; not good if you're a consumer.

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