This article examines the conflict in Darfur, which has been described by many including the President of the United States, as an ongoing genocide. To this end, I argue that the lack of adequate coverage of the killings in Darfur particularly in US network television evening news, has kept the public in the dark. This lack of information provided to the public has the potential to prolong the plight of Darfurians who have been killed, raped, starved and displaced, because there is little public pressure on policy makers, or outcry from the international community to stop the atrocities. It is also argued here that these television networks have the capacity to influence US foreign relations by mobilizing public opinion on pressing international issues such as the genocide in Darfur. Suggestions of how the news media can improve coverage are offered.