Maximising profit potential with early switch to OTC

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Abstract

Moving prescription drugs to over-the-counter (OTC) statusbeforepatent expiry could be an effective means of protecting profits. Particularly if the move is backed by additional research, identifying any unique medical qualities that the drug might possess. The rationale for this strategy was explained to delegates at the IIR Ltd conference, Managing Rx to OTC Switches', which took place in London, UK, in October.

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