Consumer-perceived risk and attitudes toward generically prescribed drugs

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Federal, state, and consumer organizations are now encouraging generic drug substitution as a means of curtailing the rising costs of health care. The present study attempted to investigate, based on a sample of 105 consumers, why individuals appear reluctant to encourage and engage in generic drug practices by examining individual risk and attitudinal beliefs regarding generic prescribing. Results suggest that concerns regarding performance, financial savings, and safety may hinder consumer acceptance of generic drug substitutions. (22 ref) (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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