Teaching learners in the affective domain demands strong educational skills that go beyond the lecture mode. affective domain strategies ft well when teaching staff about institutional values, such as mission or philosophy. instilling these values in staff can directly impact the quality of patient care. The purpose of this article is to describe strategies for teaching in the affective domain and discuss an education project to teach preceptors about institutional culture and core values. Similar education can be replicated for other institutions. Evaluation of this teaching project is also discussed.