Educational seduction: The effect of instructor expressiveness and lecture content on student ratings and achievement

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Previous “educational seduction” research (D. H. Naftulin et al, 1973; J. E. Ware and R. G. Williams, 1975, 1977; Williams and Ware, 1976, 1977) suggests that teacher differences in expressiveness controlled the degree to which lecture content affected student ratings differently from student achievement. The present experiment with 245 university students attempted to replicate statistically this Expressiveness × Content × Measures interaction in a factorial design which investigated 4 simulated classes. The interaction was found for the high-incentive/no-study-opportunity class and the high-incentive/study-opportunity class, which most resembles typical classes, but not for the low-incentive/study-opportunity class or the low-incentive/no-study-opportunity class, which most resembles educational seduction research. In only the high-incentive/no-study-opportunity class did probes of the interaction replicate education seduction research in which content affected ratings and achievement similarly only for low expressiveness. (18 ref) (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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