The New Health Care Consumer

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Abstract

Every seven seconds, a baby boomer turns 50. These 77 million aging revolutionaries will transform health care with their nontraditional expectations and their willingness to “vote” with their discretionary dollars. Toss in the increasing popularity of alternative medicine and the trend toward direct commerce between consumers and providers, and you have the recipe for what health care will look like in the 21st century. It will be unlike anything seen before.

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