Clonal growth can be a double-edged sword for endangered species, because the short-term insurance against extinction may incur a longer-term hazard of creating small inbred populations with low fecundity. In the present study, we quantify the advantages and disadvantages of clonal growth regarding the fitness of the central Iberian monotypic endangered genus Pseudomisopates. Preliminary studies showed that the species is self-incompatible and exhibits extensive clonal growth with plants flowering profusely. However, seeds at many sites seemed to be unviable, and no seedlings have been observed in the field. A fully replicated nested sampling design (n = 100) was conducted to explore genetic (using seven SSR loci) and environmental factors potentially affecting seed viability, such as: 1) clonal and genetic diversity, 2) spatial genetic structure, and 3) environmental factors (shrub cover and grazing). Generalized Linear Mixed Models were fitted relating genetic and environmental variables to reproductive variables (seed viability and flower display). Our results indicate that the relatively low genotypic diversity of the population (PD = 0.23), as quantified by SSRs, and the strong spatial genetic structure observed are congruent with intense clonal growth. This clonal growth is enhanced by unfavorable environmental conditions, such as canopy closure and grazing. Under these circumstances, both flower display and mate availability decrease, thus hindering sexual reproduction. Indeed, a mixed reproductive system (clonal and sexual) to escape environmental stochasticity is crucial for the survival of Pseudomisopates, a species inhabiting a disturbance-prone ecosystem.