An Exploratory Analysis of Child Feeding Beliefs and Behaviors Included in Food Blogs Written by Mothers of Preschool-Aged Children

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This study analyzed child feeding beliefs and behaviors, types of recipes, and their associations in blogs focused on child feeding.


The authors selected 13 blogs using purposive snowball sampling, from which 158 blog posts were sampled and coded using directed qualitative content analysis.

Variables Measured:

Child feeding beliefs and behaviors and types of recipes were coded using schemes developed from existing literature.


Code frequencies were calculated. Chi-square tests for independence examined associations between child feeding and recipe codes. Bonferroni corrections were applied: P < .05/(n tests).


Child feeding beliefs and behaviors were coded in 78% and 49% of posts, respectively. Beliefs about children's food preferences (48% of posts) and involving children in food preparation (27% of posts) were the most frequent codes. Recipes were included in 66% of posts. Most recipes were for mixed dishes (32% of recipes), followed by sweets and desserts (19% of recipes). Vegetable recipes were more likely in posts that included behavior encouraging balance and variety (χ2 [1, n = 104] = 18.54; P < .001).

Conclusions and Implications:

Blog posts contained information that may influence readers' child feeding practices. Future research should explore how mothers use blogs to learn about child feeding.

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