Issue importance and group choice shifts: A persuasive arguments approach

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Examined the ability of persuasive arguments theory to explain the effects of issue importance on group choice shifts. 75 female undergraduates completed 1 of 2 tasks (individual argument generation or small-group discussion) under conditions of either high or low issue importance. A. Vinocur and E. Burnstein's (see PA, Vols 52:5207 and 54:2992) persuasive arguments theory was then employed to predict the discussion-produced effects from the individually generated arguments. This model accurately forecasts both the direction and strength of the issue importance effects as well as the relative magnitude of the choice shifts. These results suggest that persuasive argumentation mediates the effects of issue importance on group choice shifts and help to establish the general validity of the theory. (13 ref) (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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