The organizational functions of the self: An alternative to the Duval and Wicklund Model of self-awareness

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Proposes a model that defines the essential functions of self-awareness in terms of the cognitive organization or encoding of information according to its self-relevance. This view is contrasted with a definition of self-awareness in terms of self-focused attention, self-evaluation, and motivated affect reduction. Three experiments with 219 undergraduates are presented in support of the proposed encoding model. Exp I used an incidental memory paradigm to demonstrate that self-awareness is associated with a particular encoding depth. Exps II and III used previous self-awareness paradigms to demonstrate that self-criticism and self-attribution are not characteristic of self-awareness per se, but rather depend on aspects of the immediate situation. On the basis of this evidence, it is suggested that self-awareness phenomena are a function of a particular form of informational encoding rather than the attentional activation of a self-evaluative process. (45 ref) (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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