Conflicting motives in evaluations of sequences

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Abstract

Prior research involving choices among sequences differing in trend has typically documented a preference for improving sequences. However, when we investigated sequence preferences using allocation and pricing tasks we found no evidence for a preference for improving sequences. We propose that different measurement procedures highlight or suppress varied considerations that drive preferences toward present consumption, future consumption or temporal neutrality. We discuss our results in the broader context of constructed preferences and convergent validity.

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