Innovations: Components of Bundles

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Acceptance by target populations of new programs funded by government is a phenomenon which one should be able to explain with existing innovation theory. In a study of a newly formed group health practice, funded in part by OEO, it is found that a commonly used set of predictors has little utility in explaining individuals' adoption decisions or their levels of knowledge and attitudes regarding the program. Additional analysis suggests that the ways in which potential and actual clients reacted to certain components of the program “bundle” determined their decisions.

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