Clustering at the Movies

    loading  Checking for direct PDF access through Ovid

Abstract

Weekly box office revenues for approximately 100 successful motion pictures are analyzed by use of a finite mixture regression technique to determine if regular sales patterns emerge. Based on an exponential decay model applied to market share data, four clusters of movies, varying in opening strength and decay rate, are found. Characteristics of the clusters and implications for future research are discussed.

Related Topics

    loading  Loading Related Articles