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Creation of large and complex World Wide Web sites is hampered by the “page at a time” approach of many tools and the programming knowledge and custom software development required for automated solutions. This paper describes the development of Automatic Site Markup Language (ASML). ASML is a new markup language designed to automate and facilitate the production of large, complicated web sites which can include dynamic content or content that changes with time. ASML extends HTML with new, high-level features while still preserving complete compatibility with common browser and server technologies. It has powerful indexing and searching facilities, and enables the automatic translation of document formats. Most importantly, ASML provides HTML-like features at the site level rather than just the page level.