The article draws attention to the unexploited potentials in using visuals within nursing research and especially in using visuals as data. Initially, the authors give a brief description of what is meant by visual research methods and present a short overview of the different approaches that are possible. Visual methodologies are situated within different theoretical frames, often within a postmodern framework. We present a study using a postmodern approach inspired by the works of Foucault. The study demonstrates the possibilities inherent in using visuals as data by exemplifying how illustrations from health journals from Scandinavia reflect otherwise veiled and/or unconscious gendered attitudes on user participation.