Staff recruitment and retention is vital but different generations have different needs and expectations that require different strategies to address them
Jones K et al (2016) Meeting the needs of four generations of nurses. Nursing Times; 112: 21/22/23, 12-15. Every year increasing numbers of nurses and midwives leave the NHS. In the current climate of staff shortages it is crucial to understand why this is happening and try to resolve the problem; in Birmingham we have taken steps to do this. This article explores the different workforce generations, along with strategies that could enhance nursing and midwifery careers, ensuring they meet the needs of all generations, thereby encouraging practitioners to stay in their profession for longer.