The Johnny Appleseeds of Organizational Change

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Executive Summary▸ Change cannot be executed by merely announcing a new program.▸ Just as Johnny Appleseed carried and planted apple seeds that sprouted throughout the Northwest Territory, there are seed carriers in every organization who are carrying the seeds of positive change or a negative reaction to change.▸ Performative ties can carry the advantages of message integrity, reducing the cost of knowledge transfer, and rapid transfer of knowledge.▸ The future of leadership needs to move from focusing on extraordinary individuals to extraordinary combinations of people that will create extraordinary collaboration.

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