Your Employment Brand: Is it Working For or Against You?Human Resource Solutions

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EXECUTIVE SUMMARY▸ The ability to attract and retain hard-to-find professionals is vitally connected to the perceptions of your organization both internally and externally.▸ Many organizations confuse their employment brand with branding and all too often put considerable effort and often scarce resources against ineffective initiatives.▸ Most health care organizations do not consistently allocate the necessary resources needed to build and sustain a strong employer brand.▸ The relationship between employers and employees to and among each other and the values you strive for collectively are the cornerstones of your employment brand.▸ It is imperative for nurse leaders to create and sustain an environment where employees are inherently positive and connected to their organization.

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