Web 2.0 Technology: How Is It Impacting Your Employer Brand?


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Abstract

EXECUTIVE SUMMARYWeb 2.0 and social media have exploded in the past 12 to 18 months.The downturn in the economy has had a significant bearing on this growth.Health care organizations are beginning to embrace this technology to engage candidates and enhance their brands.More importantly, they are beginning to see the importance of monitoring their brands as well.

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