The Value of Trust to Nursing

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EXECUTIVE SUMMARYTrust, one of nursing's intangible assets, impacts nurses' ability to form meaningful relationships with patients and this connection positively impacts health outcomes.Linking trust to the fabric of nursing and investing in its measurement will become essential to nursing's valuation and the resulting investment in nursing.Trust, as nursing's core value, should be fostered by nurse educators as they prepare the next generation of nurses.Nurse administrators should connect the trust a patient has for his or her nurse and patient cooperation and honest transparent communication between providers and the patient.Banking trust as a valuable nursing asset will substantiate nursing's marketing and support its worth.Nursing's trustworthiness is an intangible asset that warrants protection, as trust once lost is hard to recapture.

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