ProSafeBeef is a 5-year integrated project funded by the European Commission under the Sixth Framework Programme. Its overall aim is to ensure that the European beef chain thrives, by conducting research in a number of areas including food safety, nutrition, consumer research and innovations in processing. This article discusses the importance of beef in the diet as a whole. Beef contains protein of high biological value and provides an important range of micronutrients, most notably B vitamins, vitamin D, zinc and iron. It is hoped that ProSafeBeef will have a significant impact on the beef industry by successfully transferring appropriate knowledge direct to the end user via its work on technology transfer, training and dissemination.