Barbadian Adults' Perceptions of Eighteen Popular U.S. Television Programs

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A sample of 1017 adults aged 18 to 55 years on the Caribbean island of Barbados rated 18 U.S. programs shown on local television in terms of their perceived positive or negative influence on young viewers. The Cosby Show was clearly perceived as having the most positive influence, and the prime-time “soaps,” Dynasty and Falcon Crest, the most negative. There were few age- or sex-group differences, but respondents in manual occupations were far more likely than those in nonmanual occupations to give positive ratings to programs featuring physical violence or conspicuous affluence or materialism.

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