Perceptions of Bush, Clinton, and Perot in Relation to Frequency of Presidential Debate Viewing


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Abstract

Two groups of university students reported their frequency of watching the presidential debates of 1992 (245 vs 173) while one group was shown the opening and closing statements made by each candidate in each debate. The 1992 Leathers Personal Credibility Scale was used to measure respondents' perceptions of the three candidates. Analysis of variance using frequency of viewing the debates yielded no significant change in perceptions of the candidates among or between groups.

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