Who Is on Craigslist? A Novel Approach to Participant Recruitment for Masculinities Scholarship

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Prior research suggests that Internet samples are more diverse and representative of the larger population compared with samples of undergraduates. Therefore, masculinities researchers may be interested in using Craigslist, a cost-effective Internet recruitment tool. The present study illustrates the effectiveness of Craigslist as a participant recruitment tool, especially when targeting minority group participants who are often underrepresented in research. Over 10 weeks, 694 participants were recruited for 2 studies by offering a raffle on Craigslist in 10 cities and offering extra credit to students. The demographics of participants recruited from Craigslist (N = 210) were significantly different from a Midwestern university sample (N = 337), reporting lower income, higher age, lower socioeconomic status, more liberal attitudes, and higher education. Furthermore, the Craigslist sample included significantly more racial/ethnic, sexual orientation, and religious minorities. The results suggest that supplementing traditional college convenience samples with samples recruited from Craigslist may help researchers assemble samples that are more representative of the U.S. population.

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