The article discusses the rising interest in women's health issues, including demographics, economic issues, and the unique health concerns of the postmenopausal woman. Practice opportunities abound regarding hormone therapy; heart disease; diabetes; osteoporosis; and psychosocial, health and diet, and lifestyle issues for this age group. Barriers to effective communication between the pharmacist and the postmenopausal woman are examined, and suggestions are made to improve communication skills. Patient assessment and the development and implementation of care plans and continued patient monitoring are reviewed. Resources for women's health care are suggested for both the practitioner and the patient.