Blog Topic and Word Frequency: What Differentiates Between High and Low Powered Blogs?

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Abstract

Researchers and directories have difficulty classifying blogs into categories resulting from the rate at which blogs are created, as well as the overlap in content. Further, although blog popularity may be apparent in Internet traffic, the determinants of authority or status of a blog have yet to be explored. This article examined how word content affected blog status through several linguistic analyses by examining word usage across 24 high- and low-status informative blogs with differing topics: politics, technology, entertainment, and business. We compared the frequency of parts of speech, the frequency of unique words, and the use of low-frequency words and found blog dissimilarities that may indicate key distinctions in style and linguistic usage that differentiate both topic and status of the blog.

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