Telephone Directory Advertising by Psychologists

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Discusses the official APA policy on telephone directory advertising by psychologists. The relative merits and vices of advertising are currently at issue among members of several professions. While the Supreme Court has decided that lawyers may advertise their services, physicians and psychologists continue to debate the matter. APA's guidelines for telephone directory listings have appeared in both the American Psychologist (APA, 1969) and Ethical Standards of Psychologists (APA, 1977). The official APA policy is to discourage advertising. To determine the extent of compliance with the guidelines, telephone directories for 23 cities were surveyed for entries under the heading Psychologist. Survey results indicate that a substantial number of psychologists are currently at least partly disregarding APA's recommendations for telephone directory displays. This suggests that APA might be advised to publicly review its policy and rationale on advertising. (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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