The Power of Positive Memory

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Originally published in Contemporary Psychology: APA Review of Books, 1978, Vol 23(11), 932–933. Reviews the book, Memory Matters by Mark Brown (1977). Memory obviously does matter to Mark Brown and this comes through quite clearly in this little treatise on matters of memory. In several chapters, readers are implored to relax, concentrate, think positively, and, above all, care about their memory. It is implied throughout that this will do more to improve one's memory than any of the several mnemonics that are also presented in the book. While this advice may be true, it does not bode well for the state of the art of memory improvement. As each memory improvement technique is set forth in this book, ultimate success in using the technique is always couched in terms of the necessity to think positively about its use and to convince oneself that, if applied with enough vigor and determination, success is guaranteed. Success in turn, guarantees improvement of self-image, gains the user confidence, and probably results in even greater memorial success in the future. (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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