Mail and telephone surveys: The total design method

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Abstract

Originally published in Contemporary Psychology: APA Review of Books, 1978, Vol 23(12), 1017. Reviews the book, Mail and telephone surveys: The total design method by Don A. Dillman (1978). Grounded in exchange theory, this discussion anticipates most problems in non-face-to-face surveys (e.g., the importance of centralized calling to maintain quality control in telephone interviews) and presents solutions that have worked. The text is well-outlined, thick with examples, and required reading for anyone who wants to diversify research procedures. (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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