The Other Side of the Coin

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Abstract

Originally published in Contemporary Psychology: APA Review of Books, 1979, Vol 24(7), 573–574. Reviews the book, Understanding Human Motivation: A Cognitive Approach by John Jung (1978). Jung's “cognitive approach” presents a new outlook on an old subject that should be welcomed by all social scientists interested in human motivation. Of course, those in social, personality, and clinical psychology–the “soft areas”–should be especially pleased with this orientation. Jung communicates clearly in the preface and then again in the first section of the book that he is disappointed with the “unfulfilled” promise of the behavioral models of motivation. Consequently, he has adopted an idiographic model that stresses individual differences and social factors as well as the subjective experiences of motives and emotions. (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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