Skinner on Skinner

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Originally published in Contemporary Psychology: APA Review of Books, 1979, Vol 24(9), 707–708. Reviews the book, Reflections on Behaviorism and Society by B. F. Skinner (1978). This is a short and succinct presentation of Skinner's current viewpoint on virtually every issue that has occurred during his long and influential career. Most of the papers represent a vigorous defense of the basic elements of his theoretical model offered in different contexts as appropriate to the various audiences being addressed. Author thus presents us with a model of human behavior that may be no more nor no less “real” than any other model but that offers more promise for a better world because of its emphasis on the positive, its optimistic approach to the possibility of change, and its focus on training individuals to design and control their own environments. (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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