Television Advertising and Children

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Originally published in Contemporary Psychology: APA Review of Books, 1994, Vol 39(2), 226–227. Reviews the book, Television Advertising and Children by Brian M. Young (1990). In his useful compendium of psychological studies and content analyses conducted in the United States and Great Britain during the 1970s and 1980s, Brian Young attempts to explore the “psychological minefield” constituted by the chorus of issues that swirl about the conjectured impact that television advertising has upon children. Young's efforts to grapple with this longstanding cultural hot spot are valiant in scope and often intellectually provocative. At the same time, the book is a lost opportunity perhaps because its scope is too broad and its provocative ideas are postulated but not practiced. The book is contextually ambitious–attempting to provide several levels of contextualization often absent in traditional effects-oriented, quantitative research. (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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