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Research on beliefs about the effects of alcohol has shown consistently that people of different drinking habits evaluate the consequences of drinking differently. It has been suggested that an expanded conceptual model of alcohol expectancies and their contribution to drinking should include the evaluations of those consequences. A questionnaire study of beliefs about the effects of alcohol included a measure of evaluation of alcohol effects. Evaluation of the undesirable consequences of drinking added significantly to the prediction of quantity-based drinking variables. It is suggested that perceived desirability of alcohol effects is an important factor in understanding the relationship of expectancies to drinking.