During the late 1990s, the psychology department of Indiana University-Purdue University Indianapolis made investments in its undergraduate advising program in terms of additional professional personnel, a new orientation course, an experimental intrusive advising track, innovative peer activities, and expanded physical facilities. Against this backdrop of innovations, from 1995 to 2001 an exit survey of graduating seniors (N = 311) showed improved evaluations of departmental counseling services. Ratings of the obtainability of advising on courses and the quality of course and career advising all showed significant upward shifts over the seven years of study. Regarding a specific innovation, students who completed a 1-hr. orientation course gave higher mean counseling ratings than those not enrolled.