Using a standard study-test procedure, color priming was examined through effects of color transformation, from correctly colored to incorrectly colored and vice versa, for natural objects with pre-existing color-shape associations, e.g., yellow banana. More specifically these effects were examined at study-test delays of 0, 24, and 48 hr. When deciding whether an object was correctly colored, color transformation eliminated priming. Furthermore, there was evidence that for objects that were not transformed, priming was stronger for correctly as compared with incorrectly colored objects. In addition, the introduction of 24- and 48-hr. delays between the study and the test phase of the task reduced the effects of color transformation on priming. These findings are discussed in terms of the representations that mediate implicit memory performance.